This project aims to build a series of criteria, metrics and risk indicators for compliance with the LGPD for e-commerce companies, based on a broad survey of case law. The material will also be used to support the proposal for a private insurance system to reinforce care and foster the growth of a data protection culture in the country. The results will provide an opportunity to publish an academic article and a dissemination article, both under the guidance of the project coordinator, and will be discussed at at least two events with experts, authorities and public policy makers: the annual CPDP LatAm conference (cpdp.lat) and the E-commerce Studies Center (https://direitorio.fgv.br/pesquisa/neec-nucleo-de-estudos-em-e-commerce).